GE&RA Conference

The association is intended to provide perspectives on topics relevant to research in the field of business, management, information technology, engineering, medical, education, and other areas. The changing management scenario and the advent of the digital economy have necessitated conferences and seminars to cater to the needs of management scholars, business leaders, and practicing managers. Its aim is to contribute to the development of theory and practice. The association will accept robust papers that contribute to the area of research in business and management.

GE&RA has successfully organized a large number of national and international conferences and presently the association is running six journals in different areas. The Journals are intended to provide perspectives on topics relevant to research in the field of business, management, information technology, engineering, and education. The pedagogic society under the banner of GERA has taken up the pious, legitimate, and noble task of guiding the large segment of teacher educators in its proper perspective before they join the perspective field. All papers are peer-reviewed and newly selected panels of international referees have been appointed to ensure that the process must be done rapidly and to the highest standards. Special topics will provide accounts of research, written periodically at the invitation of the Editorial Board under the direction of the Editor-in-Chief. With this international outlook in mind, a new international Editorial Board and Advisory Board have been appointed.

GE&RA hosts e-books for free reading in GLOBUS PUBLICATION. GE&RA offers unparalleled editorial expertise and resources, along with a commitment to market each book through strong and focused strategies, through every viable distribution channel. We welcome quality manuscripts and invite authors to publish with us.


It aims to promote the researches which advance knowledge on contemporary various issues and cases in functional areas of marketing, finance, human resource management, human behavior, operations management, information technology, general management, engineering, medical, education, and other areas as also macro issues of globalization, political, regional trade and investment.


To serve society by creating a quality learning environment that is committed to creative, innovative, and value-based learning.

Need of Research

Research is a complex activity and many factors determine the success of this activity. The nature and quality of instructional material, the learning environment, and the motivation of the students are all important and must be kept in view in an effort to ensure quality in teaching-learning. Education in its broadest sense presupposes a better understanding of teaching and learning. On one side, teachers are supposed to be able to impart their knowledge through the many approaches, methods, and techniques at their disposal. Teaching, for instance, requires a basic skill in explaining abstract concepts. Abstract thinking is one of the skills to be introduced to students at an early stage of learning this science. In India, however, a study has often been cited as a “monster” that troubles the student’s progress in learning for a higher level of education. On the other, students particularly those who will continue their studies to a tertiary level are confronted with the various problems of life. They lack books, especially the translated texts, and other learning aids. Unlike in advanced countries, the students in India entirely depend on the explanation given by their teachers. This is especially true of learning as the basic science to further their studies.